IPhone 7 was the most sold device of Q1 2017: Strategy Analytics

Apple iPhone 8 vs Samsung Galaxy S8

Apple iPhone 8 vs Samsung Galaxy S8

A quick look at Apple's official website will tell you that the Airpods in question here cost about $206, which is twice what Samsung is offering via the AKG earpods.

Apple reported that it shipped over 50.7 million units during the quarter in its earnings report - but the company doesn't elaborate on how each individual model sells, so these estimates could be our best shot at pinning down those numbers. In the first quarter the leader in sales, experts have called the iPhone 7, which won 6.1 per cent of the market or of 21.5 million units. The top five models represented one out of every six phones shipped in the quarter.

Interestingly, the second spot was taken by the elder sibling i.e. iPhone 7 Plus with 17.4 million units sold capturing a market share of 4.9 percent.

Samsung was indeed the global leader in the smartphone market in the first quarter of this year, thanks to its low-priced handsets like the Galaxy J series.

While OPPO is largely unknown in the Western world, it's brand is quite popular in China and rising rapidly across India, which explains the results. "The R9s is OPPO's flagship 4G device with key features such as dual-SIM connectivity and fingerprint security." - said Neil.

It surpassed Samsung Electronics' own mid-range J3 and J5 Android models, which were the fourth and fifth top-selling smartphones, respectively, last quarter. Like Apple, South Korea's Samsung has also seen a significant decline in its smartphone shipments in China, which dropped from 8.7 million in Q1 2016 to just 3.5 million a year later. The extent of the decline was troubling enough, however, that CEO Tim Cook addressed the issue directly in the earnings call Q&A session, blaming the dip in sales on rumors about the upcoming iPhone 8 expected to be released later this year.

Samsung launched the Galaxy S8 in April, missing the first quarter.